Meet the Team

Meet the motivated, forward thinking and driven individuals that make up the Optident team. They understand that Optident offer their customers much more than dental products, and together; they provide solutions, add value and deliver insight into the world of dentistry.

They are experienced and dedicated experts, with dental experience totalling an impressive 543 years – their knowledge is unrivalled. We invite you to read through our staff profiles, discover more and contact the friendly Optident team.

Tim Butterfield

Managing Director
Tim Butterfield’s father David Butterfield launched Optident as a family run business in 1987. Tim has been integral to its growth and success, taking over as Managing Director in 2000. Tim has a wealth of dental & business knowledge combined with long standing relationships with worldwide industry and key opinion leaders. He leads this business along with a strong team to ensure that the Optident visions and goals are met.

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Rebecca Haworth- Johnson

Marketing & Education Manager
Rebecca is an integral part of the Optident Business with over 22 years in the company, she leads the creative marketing and design team; planning & coordinating projects from design concept to final product launch. Rebecca also oversees our extensive education programmes, exhibitions, events, cooperate seminars and KOL liaison. Outside of work she loves cooking and was a successful contestant on Masterchef UK 2019.

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Bal Chand

National Sales Manager
Bal has been in the dental industry for over 10 years and has worked in both dental technology and consumable based roles. His key responsibilities include managing the UK sales team and taking exciting new dental products to the UK market. He holds an MBA from Warwick Business School.

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Chris Hardy

Export & Wholesale Manager
Chris has been part of the team for over 11 years and has enjoyed looking after customers in the UK and all over the world. He has over 20 years experience working in the dental field. Outside of work Chris enjoys a number of sports including golf and cycling and is an avid fan of MotoGP.

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Barry Mclelland

External Sales Product Specialist
Barry has been part of the Optident team for over 4 years covering the Scotland territory. He is also a qualified dental technician (crown and bridge) and a product specialist with particular interest in restorative dentistry. Barry likes early morning walks with Reggie the Vizsla and appreciates nice food & wine.

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Chris Minall

External Sales Product Specialist
Chris has been in dentistry for over 38 years, he has a national role with the laser portfolio and is responsible for sales in the Herts, Beds, Bucks and Middx area. In partnership with customers, he brings experience to add value to their practices resulting in improved procedural outcomes. In addition to a busy family life, he enjoys racket sports and travel.

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Dave McMinn

External Sales Product Specialist
Dave is one of the most well known faces at Optident. He has been part of the team since 2000 and has over 30 years’ experience in the dental industry. He also has a degree in Human Biology. David covers London Central and South East and in his spare time he enjoys playing golf and working on his allotment.

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Nawar Al-zebari

External Sales Product Specialist
Nawar joined the Optident team in 2019 and is very excited to support his customers with quality products covering parts of the South East. Nawar has worked for a well-known implant manufacturer in the UK and also holds a PhD from Cambridge University where he read Materials Science, focusing on Dental Materials.

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Petra Glew

External Sales Product Specialist
Petra has been working in the dental industry for 10 years with a focus on restorative and endodontics. At Optident she covers areas in the Midlands such as Birmingham, Leicester and Nottingham. She prides herself on giving clients outstanding customer service and helping them to expand and enhance their practice. Petra loves her family time looking after her son.

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Richard Dunne

External Sales Product Specialist
Richard covers parts of the South West, South Wales and the Channel Islands and is based in North Somerset. He has been involved in corporate dentistry and dental sales since 2008 after a 20 year career in Retail Banking. He prides himself in helping his customers with excellent products. He is a busy family man who loves the local countryside and is involved in many outdoor pursuits.

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Rob Bridgewater

Magnification Division Manager
Rob has been within Dentistry for over 16 years and leads the Magnification division of our business. Specialising in Loupes & Microscopes Rob has presented throughout the UK and America continuing to educate on the importance of utilising Magnification throughout all areas of Dentistry.

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Steve Walkden

External Sales Product Specialist
Steve is one of the most well known faces at Optident. He has been looking after his clients for over 23 years as a product specialist in the South of England. He loves learning about new technology & products. Steve also enjoys gardening, driving fast cars and good food!

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Steve Hepton

External Sales Product Specialist
Steve has been part of the Optident team since 2004. He prides himself in helping his customers as a product specialist in the Northwest of England. Outside of work Steve loves spending time with his family, eating out, cycling and traveling watching both of his sons race.

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Roxane Forestal

Internal Sales Manager
Rox has been at Optident for 4 years with past dental nursing experience. She is very proud of her fantastic internal sales team who are happy to help and are full of dental knowledge. She likes to socialise with her friends and team mates, loves eating out and spending time with her daughter.

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