The Optident Whitening Kits have very cleverly packaged home-whitening in a travel kit with practice branding at a very affordable price. This has allowed us to provide an own- branded home whitening experience for our patients, and they leave with something tangible, and worthy of the value. Our patients love the packaging which they can store their whitening in. The choice of strengths also allows us to tailor the home whitening experience to our individual patients needs and sensitivity levels. Definitely a practice builder.