About Us


Unique Comes as Standard

At Optident, both our products and our people are unique.

We are extremely proud of our combined knowledge and experience and together we are dedicated to enhancing clinical excellence. As a team of motivated people who are forward thinking and enthusiastic about bringing innovation to the dental industry, we believe in offering solutions and adding value. Shop our innovative products online and meet our experienced team today.

We are also extremely proud to be an award-winning company, having won the title of both ‘Best Company’ and ‘Product Brand’ of the year at the Dental Industry Awards 2016.


More Than Just Dentistry

We pride ourselves in creating unforgettable experiences through our commitment to education. From local events, study clubs and in-practice training to overseas masterclasses you can absorb invaluable techniques from world leading clinicians with our spirited and knowledgeable team. Whether abroad or in the UK, our varied courses combine education and fun-filled social experiences. Explore our range of courses here.

We are committed to supporting our dental friends with materials for their hands-on workshops and work in harmony with them to help piece together their own learning programmes.

We Are Not a Normal Dental Products Supplier

We constantly evolve and execute new clinical developments, working in partnership with our Key Opinion Leaders, Style Italiano; giving you ultimate confidence that the products you are working with are among the best. We are passionate about what we do, and enjoy working in corporation with some of the most amazing people around the world.


Ingredients Matter

Because Ingredients Matter, we will never compromise on quality. We take pride in using the finest ingredients to source our dental products because we know everything we produce ends up in a patient’s mouth. This philosophy is evident in our White Dental Beauty whitening systems, where ingredients take centre stage with our patented NOVON® technology. Learn more about White Dental Beauty here.